News

Burger King to offer lower-fat fries

Burger King to offer lower-fat fries

Burger King says it will launch lower-fat French fries. Photo: clipart.com

(Reuters) – Burger King Worldwide Inc, known for its “Whopper” hamburgers, is introducing lower-fat French fries, as consumer groups in the United States increase pressure on the food industry to offer healthier alternatives.

The hamburger chain said on its website late on Monday it had come up with fries containing 40 percent less fat and 30 percent fewer calories than those sold by its arch rival McDonald’s Corp.

McDonald’s could not immediately be reached for comment by Reuters outside regular U.S. business hours.

More than one-third of Americans are obese and about 10 percent of the nation’s healthcare bill is tied to obesity- related diseases, such as Type 2 diabetes, heart disease and hypertension, according to the Organization for Economic Co-operation and Development.

As a result, health and parents’ groups are lobbying to try to bring about change in the U.S. food and beverage industries.

Last week, First Lady Michelle Obama asked television and food company executives at a White House gathering to sell youngsters on healthy food with the pitch: “If anyone can make our kids eat their vegetables, it’s all of you.

In 2011, the Federal Trade Commission failed to get food and beverage makers to agree to voluntary guidelines on marketing to children. Since then, there have been various initiatives by individual companies or business coalitions to reduce calories in their products or set a code of conduct on marketing.

Latest Headlines

in Entertainment

Jennifer Lawrence threatens action over nude photos

jlaw

Lawrence's representative has threatened to prosecute those behind a nude photo leak affecting dozens of A-list celebrities.

in Entertainment

Family of seriously ill Joan Rivers ‘keeping fingers crossed’

joan-melissa

Joan Rivers remains in serious condition after suffering cardiac arrest.

in Entertainment

Today’s celebrity birthdays

tomlin

These celebrities will celebrate their birthdays on Labor Day.

in Entertainment

This weekend’s celebrity birthdays

diaz

A look at the celebrities who will be celebrating this weekend.

in Music

CHART TOPPERS: This week’s top alt tracks

tompetty

LISTEN: This week's top alternative tracks, according to the latest Billboard charts.