News

World Cup was biggest social media event ever

World Cup was biggest social media event ever

WORLD CUP:Germany's Mario Goetze (L) celebrates near teammate Thomas Mueller after scoring a goal during extra time in their 2014 World Cup final against Argentina at the Maracana stadium in Rio de Janeiro July 13. Photo: Reuters/Dylan Martinez

By Esteban Israel

SAO PAULO (Reuters) – Brazil’s World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called “real-time” market dominated by Twitter.

People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.

Figures obtained by Reuters showed that the 350 million users generated a record Facebook “conversation” with 3 billion posts, comments and likes.

PHOTOS: Germany wins the 2014 World Cup |  Soccer’s saddest fans | EXTRA: World Cup sets new Twitter record | Everyone was watching the World Cup

“We knew the World Cup was going to be big, but this level of engagement is remarkable,” Nick Grudin, Facebook’s director of global media partnerships, told Reuters.

“It was the highest level of conversation around a single event that we have ever measured.”

Audience is crucial for companies like Facebook, which make money by selling ads to advertisers interested in reaching its 1.28 billion monthly active users.

Facebook’s record traffic around the World Cup suggested the Menlo Park, California, company was increasingly used as a platform to discuss events in real time, a segment pioneered by microblogging website Twitter Inc.

EXTRA: Game of two Popes | 2014: The year the U.S. fell in love with soccer

The widespread use of mobile phones that have made social media seemingly ubiquitous helped explain Facebook’s record numbers.

Germany’s 1-0 win over Argentina in the World Cup final on Sunday was the most commented match of the tournament, with 88 million users and 280 million interactions, the company said.

Brazil’s star Neymar led the ranking of most talked about player, followed by Argentina’s Lionel Messi, Portugal’s Cristiano Ronaldo and Uruguay’s Luis Suárez.

And with 26 percent of all World Cup interactions, Brazil was the strongest voice in Facebook’s biggest conversation ever. The United States accounted for 10 percent of the posts, comments and likes; Indonesia 6 percent; Mexico 5 percent and Argentina 4 percent.

“Facebook was the global stadium for the 2014 World Cup,” said Facebook’s Grudin.

(Reporting by Esteban Israel; Editing by Jeffrey Benkoe)

Latest Headlines

in Entertainment

Tom Cruise takes on Jimmy Fallon in latest lip-sync battle

17-overlay12

The Weeknd, the Righteous Brothers, and Meat Loaf are among the artists to get reinterpreted in this battle between "The Tonight Show" host and the "Mission Impossible" star.

in Sports, Viral Videos

WATCH: Ohio State football players ‘dummy’ prank

24-overlay17

This Nike uniform "mannequin" did a better job bringing quarterback Cardale Jones to the ground than any Oregon player.

in Viral Videos

Orangutan is a big fan of this mom-to-be

24-overlay16

This pregnant woman's trip to the zoo was a one-of-a-kind experience.

in Music

Ed Sheeran lands role in Medieval drama

edsheeran

The "Thinking Out Loud" hitmaker has revealed he is set to join the cast of a new series about a 14th-century warrior who gives up fighting to become an executioner.

in Music

Sam Smith calls vocal chord surgery a ‘blessing’

samsmith

The "Stay With Me" hitmaker says the medical drama was a blessing in disguise as it gave him perspective on his fast rise to fame.