News

Report criticizes breakfast cereals ‘loaded’ with sugar

Report criticizes breakfast cereals ‘loaded’ with sugar

SUGAR, SUGAR: On average, children’s cereals have more than 40 percent more sugars than adult cereals. Photo: Reuters

By Carey Gillam

(Reuters) – U.S. children are consuming more than 10 pounds of sugar annually if they eat a typical morning bowl of cereal each day, contributing to obesity and other health problems, and cereal makers and regulators are doing little to address the issue, according to a study released on Thursday.

The Environmental Working Group, a Washington, D.C.-based health information non-profit, said its report covers more than 1,500 cereals, including 181 marketed to children.

As part of the report, the group re-examined 84 cereals it studied in a similar report in 2011, and found that the sugar content of those cereals remained on average at 29 percent. Some cereals had increased sugar content now compared to 2011, and none of the 181 cereals marketed to children was free of added sugars, the group found. On average, children’s cereals have more than 40 percent more sugars than adult cereals, EWG said.

“Obviously we know cereals have a lot of sugar in them,” said Dawn Undurraga, an EWG consultant and a co-author of the report. “But there is a lot that manufacturers can be doing and FDA can be doing, to protect kids.”

The group said one of the worst offenders is Kellogg Co.’s Honey Smacks, with 56 percent sugar by weight.

A child eating an average serving of a typical children’s cereal eats more than 10 pounds of sugar a year from that source alone, and the average daily intake of added sugar for children is two to three times the recommended amount, the EWG said.

A Kellogg official said the company has cut sugar in its top-selling kids’ cereals by 20 percent to 30 percent over time. The company said the EWG report ignores the benefits provided by a cereal breakfast, including pre-sweetened cereals.

“When you consider what constitutes a good breakfast, cereal and fat free milk pack a powerful nutritional punch, lower in fat and calories than many other breakfast choices, and including many nutrients that people might otherwise miss,” said company spokeswoman Kris Charles.

The report is the latest in a push by consumer and health groups to convince food companies and regulators to cut unhealthy ingredients from packaged food products.

In March, the Food and Drug Administration proposed that added sugar content be listed in nutrition facts panels on packaged foods. But the serving sizes need to be more accurately labeled, the EWG said.

Cereal maker General Mills also has already cut the sugar content in its cereals advertised to children, on average by 16 percent since 2007, according to spokeswoman Kirstie Foster. The company’s cereals advertised to children have 10 grams of sugar or less per serving, with some at 9 grams, Foster said.

The EWG said companies should not market cereals containing 6 grams of sugar or more per serving to children.

(Reporting By Carey Gillam in Kansas City; Editing by Chizu Nomiyama)

Latest Headlines

2 hours ago in Music

Desert Trip is going to make October a memorable month

Updated
bobdylan

Paul McCartney, the Rolling Stones, the Who, Neil Young and more are set to take California by storm this fall.

8 hours ago in Music

Paul McCartney meets ‘Blackbird’ inspirations

paulmccartney324810027294

Paul McCartney met two members of the "Little Rock Nine," who helped inspire the hit Beatles song.

9 hours ago in Entertainment

Jim Beam fills 14 millionth bottle of bourbon

jimbeam807686855761

Jim Beam has filled and sealed its 14 millionth barrel of bourbon since the 1933 repeal of Prohibition, achieving a first in the bourbon industry.

9 hours ago in Entertainment, Viral Videos

‘Star Wars: The Force Awakens’ as told by emojis

11-overlay-2

If the blockbuster movie was told entirely by characters on your cell phone.

9 hours ago in Entertainment, Weird

‘Rock’ your clock

dwaynetherockjohnson690454149554

Dwayne "The Rock" Johnson has an app to help you organize their day.