News

Oprah has everything – even her own Starbucks drink

Oprah has everything – even her own Starbucks drink

DRINK LIKE OPRAH: For each Teavana "Oprah Chai" product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education. Photo: Reuters

(SEATTLE) – Starbucks Corp will add a celebrity blend to its big tea push when it debuts “Oprah Chai,” a tea-based drink created by media mogul Oprah Winfrey.

Winfrey and Starbucks’ chief Howard Schultz clinked tea cups on Wednesday at the company’s annual meeting as they announced the new brew, which will go on sale at Starbucks and Teavana stores in the United States and Canada on April 29.

Starbucks, the world’s biggest coffee chain, is looking to tea as a way to keep expanding its sales as competition grows in the coffee market and it continues moving into new global markets.

“We are going to elevate the tea experience in the same way we did for coffee,” Schultz said, adding that partnering with Oprah “is a strong next step forward in accomplishing this objective.”

Starbucks said Winfrey developed the tea with Teavana’s teaologist Naoko Tsunoda.

Winfrey, a tea aficionado, said her taste runs toward the spicy, robust and fuller-bodied. And to that end, “Oprah Chai” is a blend of tea infused with cinnamon, ginger, cardamom and cloves, and will be sold in tins or as prepared tea lattes.

For each Teavana “Oprah Chai” product sold, Starbucks will make a donation to the Oprah Winfrey Leadership Academy Foundation to benefit youth education.

According to The Tea Association of the USA, tea is the most widely consumed beverage in the world next to water. While tea is the more popular beverage, coffee is king when it comes to sales.

Global coffee retail sales were $75.7 billion in 2012 compared to $40.7 billion for tea, according to market research firm Euromonitor International.

Seattle-based Starbucks’ $620 million purchase of tea store chain Teavana Holdings Inc in 2012 was its largest acquisition to date.

(Reporting by Bill Rigby in Seattle and Lisa Baertlein in Los Angeles; editing by Andrew Hay, Bernard Orr)

Latest Headlines

in Trending, Viral Videos

TODAY’S MUST SEE: Billy Zane mistakenly thanks One Direction fans for support

Fresh
Billy Zane arrives at the Global Green USA's 12th Annual Pre-Oscar Party at the Avalon Hollywood on Wednesday, Feb. 18, 2015, in Los Angeles.

Actor Billy Zane pokes fun at the fact he shares a similar name to former One Direction member Zayn Malik in a new video.

in Entertainment

Craig T. Nelson bringing ‘Coach’ back to TV

Fresh
Former Dallas Cowboys coach Jimmy Johnson, left, and actor Craig T. Nelson share a moment with Quincy the dog on the set of the television show "Coach", Feb. 10, 1995, in Universal City, Calif. Johnson will appear as himself in an episode in which Quincy ends up swallowing Johnson's Super Bowl ring.

Craig T. Nelson has signed on to revive his hit TV sitcom "Coach" for a new sequel series on NBC.

in Entertainment

Kate Upton, Lea Michelle to play best pals in new comedy

Kate Upton arrives at the 2015 Vanity Fair Oscar Party on Sunday, Feb. 22, 2015, in Beverly Hills, Calif.

Kate Upton and Lea Michele have teamed up for a new William H. Macy comedy called "The Layover."

in Entertainment

Today in entertainment history: March 27

beatles

A look back on Hollywood headlines of years past.

in Entertainment

‘Downton Abbey’ to end after season six

This photo released by PBS and Carnival Film and Television Limited shows, from left, Lesley Nicol as Mrs. Patmore, and Sophie McShera as Daisy, in a scene from season four of the Masterpiece TV series, "Downton Abbey." As it returns for its much-awaited fourth season, it remains a series about elegance, tradition and gentility, and the pressures of preserving them. The show premieres Sunday, January 5, 2014 at 9 pm ET on PBS.

Producers confirm that the next season of "Downton Abbey" will be the last.