News

Madden ratings guru has the players’ attention

Madden ratings guru has the players’ attention

MADDEN: In this Wednesday, Aug. 6 photo, Donny Moore poses for a photo in front three computer screens he uses to rate NFL football players for the Madden NFL video football game at EA Sports in Orlando, Fla. Moore is the "ratings czar" for "Madden NFL," the man responsible for making sure the popular video game's virtual avatars accurately reflect their real-life counterparts. Photo: Associated Press/John Raoux

ARNIE STAPLETON, AP Pro Football Writer

DENVER (AP) — Donny Moore can be the most reviled man in NFL locker rooms.

He’s not a coach, a referee or a drug tester. He has never played or coached a game. Still, NFL players — and millions of fans — can’t wait to see what he has to say.

Moore is the “ratings czar” for “Madden NFL,” the man responsible for making sure the popular video game’s virtual avatars accurately reflect their real-life counterparts.

Moore uses all sorts of metrics and measurements to come up with ratings. Then, he tweaks the numbers weekly after watching all the games and pondering feedback from fans and even the players themselves.

Sometimes aging stars first recognize their careers are on the downslopes when the new Madden game arrives in August and their ratings have slipped.

They’ll let Moore know they disagree, often using Twitter or even sending him a YouTube video.

Latest Headlines

in Viral Videos

Watch this giant panda have a ball playing in snow

Fresh
21-overlay3

This panda is pumped to see the first snowfall of the season.

in Entertainment

REVIEW: Third installment of ‘Hunger Games’ doesn’t disappoint

In this image released by Lionsgate, Jennifer Lawrence portrays Katniss Everdeen, right, and Liam Hemsworth portrays Gale Hawthorne in a scene from "The Hunger Games: Mockingjay Part 1."

Reluctant hero Katniss Everdeen faces the broiling drama of a budding revolution in "The Hunger Games: Mockingjay - Part 1."

in Entertainment

Modern version of ‘All in the Family’ in the works

allinthefamily

The groundbreaking '70s sitcom is being reworked for a 2015 audience.

in Lifestyle

SPECIAL SECTION: See the latest Black Friday deals

walmart

We're just a week away! Check out the latest leaked ads and make a game plan to tackle your holiday shopping.

in Music, Viral Videos

One Direction takes #cutestselfieever

16-overlay5

The boy band dons tiaras and feather boas and brought in a host of characters for a one heck of a photo.