News

Amazon offers 3D printing to customize products

Amazon offers 3D printing to customize products

A box from Amazon.com is pictured on the porch of a house in Golden, Colorado. Photo: Reuters/Rick Wilking/Files

By Deepa Seetharaman

SAN FRANCISCO (Reuters) – Amazon.com Inc will offer 3D printing services that allow customers to customize and build earrings, bobble head toys and other items from third-party sellers using a new personalization option on its website.

Most of the more than 200 items available on the company’s new 3D printed products store, which launched on Monday, can be customized using a new feature that allows users to rotate and change the item they are viewing.

Before it is printed by one of Amazon’s sellers, users can customize a product like as a bobble head figure by changing its skin and eye color, hair style and outfit, Amazon said.

“The customization is something we’re keenly interested in,” said Petra Schindler-Carter, director for Amazon marketplace sales, speaking in an interview. “We’ll always look for new applications for that.”

Amazon, which has more than 240 million users, has expanded its marketplaces division to include new areas such as fine art and wine. It is part of Amazon’s larger investment into new areas like mobile services and original content that led to its larger-than-expected second-quarter loss last week.

The new printing option taps into a broader “Maker movement” among tech entrepreneurs in northern California, and to some extent Europe, that is focused on customizing 3D objects rather than development software or mobile applications.

3D printers have gained in popularity on Amazon Supply, a wholesale site for businesses. That interest led Amazon to offer customers an 3D print option, Schindler-Carter said.

(Editing by Kenneth Maxwell)

Latest Headlines

in Music

New awards, big performances set for Sunday’s AMAs

taylorAMA

Taylor Swift will kick off the American Music Awards on Sunday by performing her chart-topping single “Blank Space” and will…

in Entertainment

This weekend in entertainment history

elvis

A look at the Hollywood headlines that went down in history.

in Music

This week’s top alternative tracks

u2

LISTEN: This week's top alternative songs, according to the weekly Billboard chart.

in Trending, Viral Videos

TODAY’S MUST SEE: Kids react to a realistic Barbie doll

19-overlay3

The Lammily doll wants to show children that average is beautiful.